Wednesday, February 2, 2011

Film Narration: Implicit fictional narrator and the role of medium




TERM PAPER SUBMITTED

for

Ph.D ( FILM HISTORY AND THEORY)
semester-I

Topic:

Film Narration : Implicit fictional narrator and the role of medium


Authored & Submitted by:
G.NARSING RAO
Ph.D Participant
Admission Enrollment no : 10/P/185


Department of Film Studies & Visual Communication
The English and Foreign Languages University
Hyderabad.
2010-11





“A fiction is something that we are mandated to Imagine”

-- Nöel Carroll (2009:197)




This study tries to explore some issues regarding the narrative patterns adopted and being practiced by film makers and engaged in discussions and debates among film scholars for decades and also focuses on issues in relation with current filmic scenario. The discussion regarding the term “Narration”, nevertheless, narrative motion picture are so pervasive that a discussion of cinematic narration is an avoidable topic for the philosophy of the moving image(Carroll 2009) this is would be one of the reason I am confining myself to the extent of the role played by the medium as one of the narrator.


When we are trying to decode the image of any film text usually leads us to just watch what has been shown in the context of already established out look regarding what is truth and what is false. We are being entrapped in these philosophically intricate situation through out times. Without any opinion about what we are seeing is always an apparent reality rather than to receive what has been offered and to share faithfully. The mechanism in which, finally, the faith formation takes place is, in our psychology, which again a product of the social phenomenon.


We as human being never was or is away from societal dynamics whether in changing or being subjected to change. If we go back to history we find that the “Myth” or “Faith” has had an impact on the lives of human beings. The reason behind mincing this here is to no any medium which played vital role in transforming societies throughout the centuries were not beyond the concept of philosophical or even religious interpretations.

As far as the question of 'reality' is concerned the philosophers can give sufficient explanation as 'an individual is nothing but a reality molded through techniques of Power' (Foucault 1946) here, the 'techniques' and 'power' remains to be discussed further which may go beyond the scope of my study, being this, I am taking Foucault’s account on the reality and its subsequent elementary participants in reality formation process. Foucault's interpretation of reality is solely depends on the concept of human beings as “subjects” of the Power to which people ought to respond desperately. His main contention was that people were never been 'considered' or 'treated' as people rather they are just been seen as if they are meant to be “subjected” to their Power. This applies to, as he says, all fields in all studies through out the history. What here I want to mention is that in the context of philosophy of Film, also this applies, if we consider the audience as people and they are being considered the same while writing a story-to-tell.

Actual author, Implied Author and the Narrators


The narration of any film story cannot be envisaged with out story-teller or in other words-Narrator. Because it seems reasonable to presuppose that narration implies a narrator(Chatman 1990).This means that there is something to deliberate beyond and regarding who actually narrates the story. If we take the narrator in the context of film narration; because in theatre also story telling practice was there before the invention and the practice of story telling which standardized in film as narration later. The narrator is just the motion picture maker or makers responsible for the work at hand (Carroll 2009) as the main brains works behind any narration is a person called narrator who actually decides, better to call 'mandates', the story telling. Which is to manifold through the Scenes and Shots on the film screens or celluloid. In films, the essence is to narrate through visuals that correspond to its sub-text or in other words Film sound.

We can find different categorizations in story-telling right from the emergence of literary tradition in history. When language has established itself as a means of expression had undergone different transitions to promote communication and to record the history itself. During course the language has become an evidence to the times and manifestation of different artistic mileu for tastes and knowledge. When language was the medium for creative expression which established through drama and theatre before the advent of film, has given different dimensions to the literature as being the only viable option for entertainment and happy situations. The development of theatre and drama before the film has reached a peak stage as different theatre and drama groups gripped the society in a nail biting competition in which the impetus has led authors to test their literary skills through thorough experimentations while meeting the creative urge of the differentiated audience. Another reason what we can find is the literary tradition was being the only viable option as a profession for the writers/authors for their livelihood. With respect to the study of literary fiction, distinctions are often made between the actual author, the implied author, and the narrator (Carroll, 2009:196).

The competition in which the authors of different Plays, Dramas and Theatre were so busy writing, experimenting and in due course indirectly standardizing the literary tradition itself for the future generations. This competitive process eventually led to manifestations of different outputs of creative literary products of which the fiction, particularly in theatre, being the dominant form for entertainment and happy moments. The fiction as part of literary tradition had suitable options in terms of story-telling and entertainment which gave ample space for dramatic experimentations and along with creative suitable expressions in the concerned play or theatre.

Fiction allows flexible ways to experiment through real life characters in society where audience resemble themselves and also the meaning can be decoded easily. Not only the evolution of fiction writing had profound impact on the theatre but also its authors who personally had influenced the course of writers which paved a new ways of literary fiction. Now we can know about different authors and their distinct literary qualities in writing fiction for theatrical practices.
The Actual author:

The actual author is the real person who wrote the text and is presumably collecting royalities for it.(Carroll, 2009:196) this refers to the person and the main source for any theatre play or in nowadays film script. Generally called script writer who actaully created a vast space or canvas of the world of fiction and telling directly to the audience/readers the story through different characterizations. In this case he may take a stand to establish the context of the fiction world. The actual author cannot report things as true in the story world; what the actual author does is establish that is “fictional” that thus and such ( rather than asserting that, or, reporting that it is true that thus and such)(Carroll, 2009:197).

This implies that the author's main intention was to 'establish' rather than 'report' while telling the story. We should know first that what makes difference in establishing and reporting. The main differentiation can be seen as compared to film as how a medium can determine the fate of a story-telling both in literary tradition and in films. This differentiation also provides ample suggestion to the study of the limitation of a medium in story-telling practices. In story-telling, the actual author relies solely on the medium and its nature and characteristics. When the author writing for a fiction play for a theatrical performance, have to keep in mind the nature of the medium. Because the medium for theatre before the film was through literature or text or in other sense language. The target audience for the play were to read through text and to get what actually the author is being expressing through a peculiar pattern or form which meant for the genre of theatrical performance: through different characters, dialogues, peculiarities in phonetics and semantics of the background.


Not having been the options except the medium such as language and the concerned generic pattern, the actual authors used to prefer to establish first that what actually happening in fictional, who were involved in it and what were the background for all. When a novel begins with “I am alone here, now, sheltered”(from The Labyrinth, Alain Robbe-Grillet,1959), the reader immediately asks: who is this “I?”,when is “now” in the story? And what defines “here” and being “sheltered”? These questions cannot be answered until we can identify the storyteller with a name or description, along with the place or moment of speaking.(Miller and Stam,ed; 2004: 47) Without establishing the story-world in the text it may lead to confusion to the readers because the only text being the corresponding connection between the author and the readers. Not only the limitation of the text makes the actual author to establish the 'fiction' rather than reporting through assertions about the nature of characters and their relations with other fictional elements as true to the readers but also the universally held prenotion about the fiction giving the actual author the moral courage in doing so 'as we are mandated to imagine the events in the fiction as true - as obtaining in the world of the fiction.' (Carroll, 2009:197)

Actual author believes that the fiction is being mandated for the readers/audience in judging whether the fiction world and the on-going events in it were true or believable or not. Because “the correlatives of the situation allow one not to describe the places, situations, and objects in great details, because it is common knowledge”(Slama-Cazacu 1961:213).

The events the actual author portraying in the fiction world may be already been seen or heard by the readers/audience earlier which needs no mentioning again and even that self-reflexivity actually serves the purpose of actual author both in not compelling him/her to assert again repeatedly and making flexible in adopting, moulding the characters while adding creative/expressive touches to the fiction world in story-telling. The actual author-a romantic at- heart-may don the persona or mask of a cynic for the purpose of telling her tale in a certain way.(Carroll, 2009:196)

Implied Author:

The implied author is the author as he or she manifests him or herself in the text.(Carroll, 2009:196) by drawing the intention of the actual author's text and reproducing the same through out the fictional world with his own way. It does not necessary to imply each and everything as actual author's text instead the implied author may show case his own creative mark in presenting the story to the readers/audience. This can be seen in the film industry; mostly in Hollywood; where films are based on any novel written by some author, usually we refer to him as Original writer or adapted story, here we can take such authors as actual authors. There is no mandatory time or space relation to the implied author while writing the story for any film. Some times the time gap between the text written by actual author and the time of implied author writing the story may have huge. In this case the role and the skill used by implied author makes different in terms of making the story-telling relevant and timely to the present readers/audience by incorporating other relevant elements and experiences into the script that makes viable and turns that script into a meaningful text for production.

Here, what we have to think is that any attempt to write anything for fiction is not just a linear way of communication and to throw loads of information to audience without any creative, cause- effect formulation. The notion of logic works inherently in order to present the characters to the readers/audience where as they seem natural as if seeing some event or spectacle taking place in front of readers. The caricature of the story and its surroundings always demands certain universality and also with logic to its presentation that audience may receive/accept without any prejudice. The nature and power of intensity in grasping the details around us would be crucial in establishing the characterization and the story events. The implications other than the original text has on the implied author may be contextual and dependable in formulating the fiction world and its context in which entire other fictional elements are interdependent. Here, the actual author text or his off-text experiences either personal or professional may be as an inspiration to implied author. The implied author may in fact share all her beliefs, desires, attitudes, allegiances, and so forth with actual author, but, equally, she may not.(Carroll, 2009:196)

This implies that to an author who is writing the text something secondary to the original, need not always been a mandatory to be written as an extracted copy instead has some feasibility in order to tell the story creatively with renewed approach that actual author might not have seen or heard, here the time scale does not makes any sense to see relevance to the story text and the time in which it was written by.
When writing a story the implied may find space in which he mend the storyline or event placing the events in sequence as he may thinks fit for the purpose of story-telling. Implied author may have inspired by the original text or actual author yet the presentation of same be indifferent to in telling the story through creative bent on the language used for sub-text and also designing the characterization in the fiction world with powerful visualization while being as an agency in promoting the spirit of actual author because 'the implied author is the agent who is responsible for the way the fiction is written – its tone, structure, ellipses, emphases, etc. “qua”-fiction.(Carroll, 2009:196)


Implied author’s works some time defined by the medium through which he or she is presenting the story. The important medium for theatrical plays is the text that represented through characters on the stage. Film differs, however, from novels in that a film can show an action rather than tell it.(Miller and Stam,ed; 2004:45) Film is quite dissimilar on telling story through characters as film being the technical medium through which the story be presented that can be compatible in both technically and also textually. Film text could be in both the visual and audible forms which is seen on screen and heard through sound systems.


In Film, What actually characters speaks on the stage is heard through sound systems and also what is seen is from visuals on screen. The effective understanding of film text is concomitant with the technicalities involved in the process right from pre-production stage to post production for seamless presentation where the discursive instance is less apparent than in a written tale.(Miller and Stam,ed; 2004:45)Contrary to this , in theatre the presentation in both audible and visual forms are live in front of the audience and there is no medium except text or dialogues.


Implied author has to see that what ever being shown in the fiction world should have a confine that demarking categorically to suggest that the story is of “fiction”, instead of making us believe as “true”. If implied could not achieved this distinction during the story-telling, has to face illogical or confusion over the fiction world where audience could hardly understand the story which is a paramount aim of any author. Here, the obligation of establishing the sense of “fiction” paves the way for instilling author's version of telling that is typical and specified. This notion again refers to a context in which an author(Here, in Film) generally pitching out his own typified or peculiar dramatic narrative structure against universal notion of narration. Putatively, we are forced to posit the aforesaid narrator universally or ubiquitously because narration presupposes a narrator.(Carroll, 2009:198)


While maintaining the difference between confinement of fiction establishment and without asserting or reporting the events in the fiction world as true, there be some other fictional elements which works independently of the story-telling which actually constructs the meaning of a story-to-tell the audience. There may be also be so called narrators, there are fictional creatures, they are part of the fictional world as it is presented by the text, often these presenters appears as characters in the story.(Carroll, 2009:196)
The implied author being the a person relying on the original text and having the privilege of molding through creative bent, also envisaging the possibilities to enlarge the original story to suit his perspective by exploring across different subjective experiences that could be imparted in renewed script or text that manifests distinct characterization and with ample experimentation in order to impress the audience while making them understand the story-telling effectively. Both the actual author and the implied author stand, so to speak, on the wrong side of the fiction operator (the “it is fictional that...” operator) with respect to making assertions or reports about what is the case in the fictional world.(Carroll, 2009: 197)

Implicit fictional narrator:

If we have to understand what's the fictional narrator means, we have to have an understanding of their definition and related functional elements. Before going to know about what goes in to making a narration or narratology, we should know the difference between the communication system and the possibility of narrative instances. In any communication system there would be two predominant agents: addresser and addressee.
It was this same notion which believed and adapted to the process of communication either for Theatre or Film. According to this, they believed that if communication has to be effective, there should be a total intact between addressor and addressee and in the process of their decoding and encoding mechanism in order to send or receive the message. It defines that the message sent by sender to be received intact by a receiver. This notion was later questioned asking, should narratology start from the spectatorial perception, however flawed, or look for a system of narrative instances capable of explaining the textuality of film? Here we have to differentiate between the theatre and of film and their nature presentation.

As earlier said, theatre being the live performance where we can 'see' the performance and 'hear' the sound on stage. Which is at one instance and as a spectacle. But the story telling in film cannot be imagined without a medium which is mechanical in nature and involving technical regressions for seamless performance. Both the audio and video constitutes the film text.

Film, as a double narrative, in such cases where the soundtrack allows us to hear the words of a narrator, film calls on two narrative instances. But while one tells one story in an overt manner, as in a living voice, the grand-image maker does now show himself. For example, “a fictional, invisible person turns the leaves of an album, drawing our attention to a specific item”(Laffay 1964:81-2). This corresponds to the notion that in film there are approaches to same story which actually manifolding in two ways: one that telling the written textual story what an implied/actual author intended to tell through dialogues from the characters from film sound and another which actually constituting the story parallel to the sub-text in visual form on the screen in different dimensions. Here the visual narrative may not correspond to the sub-text. How should we conceptualize the narrative relationship between this instance and those characters who, from within the film themselves, tell us oral or written stories?



There are two approaches as, André Gaudreault and François Jost, says :

1. The first answer focusses on the spectators’ grasp of what is seen and heard. This solution envisions the ways that the presence of a grand image-maker can be made more or less felt as responsible for the filmic enunciation, an organizer of various narratives.


2. The second answer focusses on the properties of the film. This concentrates on
film narrative per se, leaving to one side spectatorial reading.
( Miller and Stam, ed; 2004: 46)



Among above, the first point which actually the subject I am dealing with in this study regarding the implicit fiction narrator and the role of diegetic elements in the narrative process. In this context of story-telling in a film, the spectator or audience what they see and heard is very crucial and the functioning of those elements and its impact on the audience to be worth studying as they actually decides the effectiveness of story presentation and also its understanding.

It is this implicit fictional narrator/presenters who makes it possible for us to perceive imaginarily the sight and sound of the fictional world, something the actual filmmaker cannot do, since he/she only has access to the actual world.(Carroll 2009: 199) this implies that the visual narrative: what we see o the screen and the way it has been presented through in camera angles, how we perceive in order to understand the story(sub-text) simultaneously. In this sense we can understand implicit fictional narrator as someone, in other terms grand image-maker, who is not in the story as a character and also being independent to himself while contributing to construct the story of the fiction world which the actual or implied author intended to tell through subtext. This also implies that the implicit narrator actually having a story to tell visually in his own terms that may sometimes contradict with authors fictional story.

It could be useful to know the example, termed to Currie.G, by Nöel Carroll while explaining how implicit narrator leads us towards contrdictons:

“In theT.V. Series Six feet under (2005-05) the character, Nathan Fisher, buries his wife in the desert; in the fiction, it is given that no one see this. Yet, if there is an implicit fictional narrator/presenter, who enables us to see the burial imaginarily, then someone has witnessed the event. But this yields the contradiction that it both is the case that, in the fiction no one witnessed the burial and that someone witnessed the burial. To avoid the problem, the obvious solution is to eschew the notion of an implicit fictional narrator/presenter. (Currie 1995)

The above example implies what actually makes us to see on the screen even subtext does not allow us to witness the event in the fiction world,generally, through fictional intermediaries. The visual on the screen itself giving witness to us (audience) because it has been shown without any other fictional elements, such as other characters, who were actually part of the fiction world having life only through sub-text: they speak through sound or dialogues as written by implied author/actual author.
The fiction world witnessed in any film text is, generally, with the authorial expressions which falls under the confinement of fictional establishment. When audience think in realistic sense through reasoning and logic, the contradictions posed by such events, as said above in example, raises logical questions, that what to believe? And, if there is mentioning/creating the sense of 'nobody is taking part' in the fiction world, or there is silence on sub-text : No dialogues or conversations among characters; yet, Why ? we can see on the screen some action which is also telling something of its own in a peculiar dimensions with a verifiable dynamics beyond sub-text. If this is the case, then, how to satify the reasoning and self in those mental conditions, is very crucial.


Because, if not given any proper logical solution to audience within the fictional world through any other fictional intermediaries, it may leads to confusion and logical fallacy which makes audience disturbed and even understandable of the film sub-text by author, finally, culminating into a failure of the entire fictional story or film text or the film itself. Supposedly, we are in need of these fictional intermediaries because actual and implied authors lack the right meta-physical relationship to the world of fiction. They cannot provide us with the proper meta-physical access to the fictional world, because they live in the wrong side of the fiction operator.(Carroll 2009:200)

There is need to get answer regarding the grand-image maker and its role in filmic enunciation. What purpose of the author to use this kind at certain places in film narration is actually makes us to think. This may seem political in nature while communicating to audience. Even though the study regarding enunciation in film is being accepted as part of filmic narrative discourse today but had its precedence from the literary background where the authors, in an intense competition, had experimented with writing by using the feasibility of the language. Before clarifying the notion whether the Implicit fictional narrator can be equated with Enunciation, we should know what it is.

What we see on the screen except the dialogues of the author, there are situations or contexts made around in which that dialogues takes place, in other sense, filmic enunciation. The literary meaning of the dialogue or sub-text may differ based on its own dynamics, but, with the contextual meaning which actually serves the purpose of the author. This implies that, how to or what should be keep in mind while writing film text.

The process of enunciation actually depends on the subjectivity in language which transformed into a visual representation on the screen by grand image-maker. In a more restricted sense, enunciation refers to everything from the narrow sense of “linguistic traces of the speaker's presence within his utterance”(Kerbrat-Orecchioni 1980:30-1) to the broader phenomena that Benveniste groups under “subjectivity in language”. Above, The term “subjectivity” itself connotes “peculiar” nature of the subject; here as character or the context, which can be seen through peculiar actions/presentation on screen that marks some “identity” to be asuumed by audience/reader whenever they appeared or presented within the fiction world. In the literary fiction world, the character consistings names actually were the external narrative elements of the implied or actual author, but to explain the “peculiar actions”-marked with subjectivity and identity- done by them requires some special skills to write the context which by reading those lines the audience/readers should imagine the context or the situation the author intends puts us in.
This points to the notion of enunciation is subjective manifestation of both the peculiar actions of the story/characters through dialogues and the contextual discourse or conditions in which the actions takes place. Both are bound to tell a story of their own through subjectivity in language where we can trace the presence of speaker (character) within his utterance (discourse).Enunciation has several meanings. In the broadest sense, it signifies “the relations between what is said and the different sources that produce statements:

-- the Protogonists of discourse [sender and receiver]
-- the situation of communication” (Miller and Stam,ed; 2004:46)


Here we can see the demarcation between the “story” and the “way” story, as said above, (situation of communication), has been explained in a given peculiar condition. If , in the story, “events seem to recount themselves, “ then in discourse we see a mode of enunciation that “presumes the presence of both a speaker and a listener”(Benveniste 1966:241) which refers that story that is written by the actual/implied author which can be read, but, in film, heard through sound from dialogues of characters. The way of telling the story reflects the subjectivity in language as the story resembles the author placed events in a fiction world, and subjectivity presumes the presence of a speaker and listener which presumes the subjective or peculiar actions of both the story and discourse. In literary sense, the speakers and listeners are the characters responding peculiarly to each other in an event occurred based on logical consequences in a given discursive condition because 'no story exists without discourse.(Miller and Stam,ed; 2004:47)


If we compare with above said literary way of writing fiction, usually found in the fiction of novel--which stresses on detailing the context/surroundings of events in the form of language along with dialogue of a characters for better understanding of the story-- with film way explaining (showing) the discourse- context/surroundings of events--in which the way characters behave and utters the dialogues. The only difference found here is that, in film, the discourse should be shown independently of the script written where as the script reflects the authorial version of what characters should speaks in a fiction world. Here the challenge of visualizing the text discourse; establishing the context, which was not related to the authorial world of fiction, yet presenting on the screen, amicably, is very important in creating visual discursive conditions with peculiar appearance for both the story and discourse in which events of authorial expression is taking place.


This implies that the way of showing the discourse on screen actually falls under the enunciation which seeked subjectivity of speakers and utterance in the world of fiction. When the term “enunciation” is used in film which is to be shown-visual medium-refers to the peculiar way of presenting the visuals which could simultaneously serve the purpose of telling a story for authorial expression. This points to the technical apparatus used in different dimensions and variation by an agency or a person(s) in a peculiar way for the purpose of the visual creation or manifestation in process of constructing the discourse for the world of fiction.

Here we can see, the process of visual construction which actually constructs the discourse or enunciating(narrating) the situation, for the fiction world of an author, by which speaking or telling a story of his own in a peculiar visual manner, being independent of story and invisible or implicit, yet speaking through a peculiar visual presentation, is known as implicit fiction narrator/narration because ' it (visual presentation) signifies “ the relations between what is said, protogonists of discourse(sender/receiver), and the different sources that produce statements, situation of communication”.(Miller and Stam;ed,2004:46)

In film, by applying the meaning of enunciation, The construction of a story or a discourse through visuals demands that authorial expressions should be presented effectively and understandably. Here, role of the person who actually makes or creates or presents the visuals for the film text is very crucial. He is the person who transforms or organizes the the literary intention of the implied/actual author. In our usual term call this process as Cinematography and the person who operate as Cinematographer. We can call them as who writes the story in visual form.

But the study is regarding the way story presented on the screen and as an organizer, how he organizes visuals and various narratives that remains predominant in story-tellin in any film.This process resembles how authors adapted the techniques from the phenonena of subjectivity in language to the world of ficton in film in order to create discourse where, nevertheless, one can see discourse as a sort of “cyst,” because language has marks, signs, that bear the trace of the teller, the holder of the discourse: these marks are deictics (Miller and Stam,ed; 2004:47).

Phot:1
Here, the implicit fictional narrator ,shows the grandeur of Grand Canyan, where the character,James Franco, a rock climber, is showing joy as he reached atop one of the cave. The portryal of him on screen(Low-Angle Shot, as in the picture) illustrates not just an authorial expression of one event in the story based on the book,instead, it connotes the implicit narrators view of the how small a human being can be(Franco seems very little in the picture), if compared with grand creation of the nature. This impression has been achieved by framing the shot in low-angle which shows superiority to the spectator-addressee.

Source: Film, 127 hours(2011),Directed by: Danny Boyle;
Cinematography: Anthony Dod Mantle. Photo Courtesy: Twentieth Century Fox
Now, we see how the deictics works in film in order to create fiction world which usually accompains the expressions of implied/actual author. The decictics in films correspnds to the way deictics used in language for the purpose of authorial expression beyond the implied/actual author, in other words, the peculiar way of story-telling as primary instance in films expression. As , André Gaudreault and François Jost, explains the expression “undertelling” as follows:


“ The expression is a function of this second narratological approach, which tries to respect the order of things versus how they appear to the spectator. It makes the only real narrator of the film the grand image-maker, or the meganarrator (Gaudreault 1998), the equivalent of the implicit narrator mentioned earlier. From this perspective, all the other narrators present in the film are only delegated narrators, second narrators, whose activity is a sub-narration. ” (Miller and Stam,ed;2004:53)


Now we know the implicit narrator as grand image-makers who actually enunciates the primary narration to second narration or delegated sub-narration of the actual or implied author. It exemplifies that there is no authorial expression without the primary narrative instance for which the enunciation takes place which indirectly implying that secondary or sub-narration ought to depend on the filmic narrative or enunciator (narrator) or -- who is also called grand image-maker or implict fictional narrator. The problem of sub-narration varies depending on whether we are referring to written or filmic narrative (Miller and Stam,ed;2004:53).

Photo:2
In this picture: James Franco,who is a rock climber, is heading towards Grand Canyan, to take on his adventure well planned with all “necessary accessories”. This picture's authorial expression is to tell audience that he is on his adventure which an event in the story. But, the implicit narrator, shows him in the context. We observe the position of him(small) in the context where he is surrounded and about to be trapped by the grandeur of the place(Arial wide-angle shot) which shows its supriority over him in terms of space while melding with audience. Which connotes that humans are being very little comparatively with nature that they think about to adventure on it, here, Grand Canyan.

Source: Film, 127 hours(2011),Directed by: Danny Boyle;
Cinematography: Anthony Dod Mantle. Photo Courtesy: Twentieth Century Fox

As the mode of filmic expression:

When we talk about the authorial expressions it signifies the role of the implied/actual author who speaks through charaters in language. But the essence of his story not just dependent on the fiction world he had created but the language itself, yet there has to be the subjectivity in it which actually makes difference in telling the story by allowing touching upon the fictional intermediaries in order to access between fictional world of the story where author speaks and implicit fictional narrator who is independent of fictional world yet crucial in authorial expression. The need of fictional intermediaries when authors does not provide proper meta-physical access in the story. That is, if need a fictional intermediary to secure access to whatever is fictional, and the implicit narrator/presenter is fictional, then to make contact with first implicit fictional narrator/presenter, we will need to postulate a second fictional narrator/presenter , and then, for the same reason, a third, and so on ad infinitum. The thinking behind the idea of such a narrator threaten to drag us into an endless regress, such that we could never secure access to the fictional world. But do we have access to fictional world.

Thus, so much the work for the implicit fictional narrator/presenter( Carroll 2006). This implies that endless regression and the inability to secure access to and confusion of duality of both in being accessible and not accessible simultaneously, in order to, access the fictional world, clearly indicates the lack of coherence between enunciator and primary narrator. This also indicates the gaps between them and the chances of implicit manipulative attempts while authorial expression going on. The implicit narration being the enunciation -- which is resultant of primary narrator comes from the implied/actual author, who can , in order to give diverse narrative information -- may tend to attempt for manipulation as a mean of his different modes of creative expressions independently of the world of fiction world and as part of using subjectivity in language through deictics.

Photo:3
Here, Implicit narrators, appears as a framing device through which he shows us that he(Character,James Franco), entering himself into the ” mouth” of the Danger( Cave). Low-angle shot which constitutes the superiority of the character and yet connotes the adventure into the danger.

Source: Film, 127 hours(2011),directed by: Danny Boyle;
Cinematography: Anthony Dod Mantle. Photo Courtesy: Twentieth Century Fox
Here, we see that the fundamental instance of filmic narration is not unitary, since the cinema, as a mixture of modes of expression, is not unitary. ( Miller and Stam,ed;2004:57)
In order to tell the story effectively the primary narrator, who is also implied/actual author, manipulates the diverse modes of filmic expressions, to orchestrate them, make them function, and regulate their play in order to provide the spectator with diverse narrative information.(Miller and Stam,ed;2004:53) Which also intensifies the notion that of chances to regrouping of all diverse filmic expressions in establishing a “stitching mechanism” which connotes the strive of the author to make some coherence in threat process to find seamless flow of the ideas behind the stitch and also giving a system to story in the world of fiction. There can be a chance of being more than singular mode of filmic expression which may also direct towards some other particular sub-instances.





Photo:4

Here, the Implicit narrator, appears as a Camere,which constitutes the enunciator being revealed through and being concealed in the character where , as franco, tells the story on behalf of him-implicit narrator(camera). Camera represents the enunciator who usually concealed or invisible can appear on the screen as discursive figurations, in this case, configuration of addressee, where “I”, the enunciator, is concealed in the “he”(character) that constitutes the whole of the utterance to interpellate the “you,” the addresse-spectator.




Source: Film, 127 hours(2011),directed by: Danny Boyle;
Cinematography: Anthony Dod Mantle. Photo Courtesy: Twentieth Century Fox

As termed to André Gardies , regarding chances of sub-grouping of diverse modes of expression as follows:

“ One could even imagine regrouping the modes of expression in terms of their particular sub-instances: thus André Gardies(1987) divides into three sub-groups the diverse narrative responsibilities of the real conductors, who is the “filmic enunciator” who would modulate the voice of three sub-enunciators , each one responsible , respectively, for the iconic, the verbal, and the musical. “
(Miller and Stam,ed;2004:57)

By this , subgrouping into an articulation not only serves in conducting operation of significance but also assist to mold into a story system. The three sub-enunciators or sub-implicit narrators who are independent of each other, being diverse in nature and lack of coherence in terms of inaccessible meta-physical attributes, and by molding into a story system gives an articulation with a sense of coordination between diverse operations of signification through which the fictional world of implied/actual author is being constructed. To the extent that the filmic process implies a certain kind of articulation between diverse operations of signification( mise-en scène, framing, and sequencing), it is also possible to mold a “story system” which takes account of what has been called “the process of filmic discursivization”(Graudreault 1988:119). This hypothesis is based on the diverse operations necessary to the material making of a film and on the diverse manipulations by the agency responsible for the production of a film.( Miller and Stam,ed;2004:57)

This truly manifests the role an agency or as a person(s) who are at a stage of material making of a film in which the finality of the fictional story cane be seen. They would be held responsible for the diverse operations which determines the significance of the implicit narrator. As discussed earlier, if we take the implicit narrator as real narrator that who could modulate the nature of other three sub-enunciators, then onus of the basic story telling form is vested with the operations of signification and the agency or creative brains involves in this process.

The diverse operations of significations in film refers to practical operations carried out at the level of field where the shooting takes place with the contribution of different creative persons in the process of film production. They may not be directly involved in the process of primary narration which is a crux of the entire phenomena of film making through which the implied/actual speaking to the audience through fictional characters in a world of fiction. Here we can envisage such field operations of film making where the direct exposure of the diverse signs/significations to the film medium is taking place.

Here we can refer to that the operations of signification also denotes the operations of exposing “signs” to the filmic medium for their recording. The question of how these sub-enunciations has been operationalised through the process of signification, which as a resultant of properly organized and operationalised exposure of signs to the filmic medium, always remains crucial. Thus, the operation of signification refers to the properly organized way of signs in which the practicality of exposition of them has been carried out in conformity with the authorial expression of the world of fiction.


Again , when we are talking about the operation of signification means we are talking about the process of signs which are organized and operationalised for the purpose of exposure, which presumes the way it has been exposed. There is no film without medium such as technical apparatus bringing in the film as a material product. As said above, the modes of expression of an implied/actual author or of primary narrator has to be communicated through the filmic narrative which refers to enunciator that corresponds to its sub-enunciator which consequently refers to operations of signification that finally to the process of organising the signs and the way it has been exposed to the filmic medium while recording in the field.


This entire process reminds us of the role filmic medium in carrying out the responsibilities if diverse operations of signification which involves the practical aspects of the medium and its ability and limitation in fulfilling the needs of manifestation of authorial expression of the fiction world. The agency or the creative brains involved in this process, practicality of making and organising the signs while recording with medium, has a greater role in manipulating the discursive conditions or filmic expression of the story/events in the fiction world which may having a “say” in molding the story system that is beyond the primary narrator or implied/actual author which could be carried out at while practically dealing with the filmic medium when the medium itself becomes the instrument of the enunciator or implicit fictional narrator.



As we are talking about the role of the operations of signification through medium in manipulating discursive conditions in which story events takes place, should consider the role of medium's ability and its limitation in the process of story telling.(In constructing the Mise-en Scene, Frames, Sequencing) Because the filmic expression and primary narration cannot be achieved without the medium compared to literary practice where the author can directly speak to the readers without any intervention. But in films, being a collective or collaborative making process, authorial expression always dependent on the elements of both medium ability and the people operating it with the creative contribution of production crew.



The role of medium:

Now, we look at the way implicit narrator or enunciator appears on the screen. Till we have discussed the scope of the implicit narrator as an insider who could be traced in literary form which manifesting the expression of the implied/actual author by using literary technics called deictics in its narration. The main aspect of filmic narration is to tell the the story in audio-visual form through a medium. The narrativity consists that certain superimposed layers which could provide strong foundation on which the entire filmic narrativity continues. The construction of narrativity through the operations of significstion can be seen on the screen in terms of Mise-en-Scene, Framing, Sequencing, and also can assume the importance of filmic medium and its operator.


The film, narrativity has two superimposed layers which plays viatal role in its construction. First of these layers, resulting from the combined work of mise-en-scene and framing, is limited to what has been called monstration(Miller and Stam,ed;2004:58). The layer of narrativity, at a level superior to that of monstration,is equivalent to narration, if only as a function of its greater possibilities for a temporal modulation(Miller and Stam,ed;2004:58).


Both layers together constructing the narrativity where both implicit narrator and actual/implied author were superimposing each other. There are again two level units of articulation by which we get a sense of presentation and narrativity on the screen as,André Gaudreault and François Jost, says :


“ It arises from a first form of cinematic articulation, that between frames , which forms the very basis of cinematic process and permits the presentation, in continuity on the screen, of successive photographic frames. Once articulated with each other, these first level units,calles frames, create an illusion of continuous movement, giving birth to second-level units—the shot.”(Miller and Stam,ed; 2004:58)


It implies that the both layers of narrativity along with articulations making the process of primary narration complete. Because both layers, as said above, are superimposed so that its could be a futile task to see both as unrelated aspects in storytelling. This also implies there is a chance of cross-over if both layers are not articulated well as the filmic expression,which is one of the layer and enunciator, owing to diverse operations of signification may impact the another. But to remember ,without monstration there is no narrativity in the film because the medium-audiovisual presentation-always has its own unique prescribed limitations which may allow or access to realize the manipulative attributes as an agency while engaging in operations of signification beyond second layer of narrativity.



The monstration being the basis of cinematic articulation,with unipunctuality, which cannot be achieved without a filmic medium;such as camera, sound and music; which as a sub-enunciator, owing responsibility to pluri-punctual filmic narrative; which is the combination of both layers articulation, need a monstrator, or show-er, who would be this responsible instance, during the shooting of the film and the putting him into the can of this multitude of micro-narratives called shots(Miller and Stam,ed;2004:58) presumes the role of a medium as a very crucial instrument in both filmic expression and authorial expression which also stresses the importance of medium related practical collaborative actions -- cinematography and cinematographer--in organizing and managing the operations of signification--such as Mise-en-Scene, Framing and Sequencing.
Photo:5

In this Pictire, James Franco as he is facing problems to reach the Grand Canyan,which is shown in this picture as he slips into near by slope. This illustrated authorial expression of how hard it is to embark upon an adventure-climbing on bi-cycle which denotes that victories are always preceded with failures. But, The implicit narrator tells us that challenging the nature always been and will be a stupendous task irrespective of how well you have been equipped with or supprted by man-made gadgets/accessories, will never be equated with the might of the nature/creation. Shaky-Low-Angle Shot, camera shakes as the character falling on camera,(Subjectively on audience-spectators) which impacts the strength of both : the fall and its depth. Signifying the will power of the character and ability to live and face amidst challenges happily.


Source: Film, 127 hours(2011),directed by: Danny Boyle;
Cinematography: Anthony Dod Mantle. Photo Courtesy: Twentieth Century Fox

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As everybody knows that film being a non-verbal communicative medium, it speaks through visuals and audio, the medium itself should be seen as if how a pen can be related with literature. In literature, the language plays predominant role in communicating and expressing the message being the 'a verbal narrator tells verbally what another verbal narrator has (under) told verbally(Miller and Stam;ed,2004:53) rather than visual medium. Because in language 'there is a homogeneity of materials. It is notable that in such cases of narrative delegation the primary narrator is almost invisible; when Scheherazade speaks, the reader completely forgets the very existence of the primary narrator. It is almost as if the primary narrator were literally drowned in the flow of words of the secondary narrator.(Miller and Stam;2004:53) which can be seen evidently and been expressing the same attributes while narrating even in the secondary narration in that language. This tendency in language always provides scope for the, above said, homogeneity that is relatively deviant to filmic narration and predominant while inevitabley owing to the nature of its medium. Language as medium has its “limitedness” for its expression and also in providing space for practicality for the author seems very less.


Here we can remind the well noted communicative idiom by Marshall McLuhan: Medium itself is a message; may perfectly suitable for the filmic medium compared to language where ' due to the homogeneous nature of written narrative, which engages only one mode of expression, language, compared to the essentially polyphonic character of filmic narrative(Miller and Stam;ed,2004:54).

Film as medium, which is tangible and practical in nature,through which the planned concerted practice could produce the message ,which is, polyphonic, in a contextual and discursive condition. Filmic narrative has to deal with multiple narrative elements whose acts are coordinated and driven towards a common purpose of its primary objective, narration. Any medium has concomitant relations with its organic elements, particularly, in film; such as technical aspects: instruments used, the method adopted for the purpose of shooting and the crew who worked for production both audio and video, and the way both(audio/video) has been captured ,edited,filtered and also various other creative and technical contributions which had its impact on in the process of the practices oriented with filmic medium.

Alike in language, the filmic medium has distinct qualities in narrating the authorial expression such as what characters speaks on screen that reflects the notion of him in the world of fiction. Filmic narration, owing to its nature of technicality and practicalities, expresses through multiple-narrative elements in tandem with authorial expression both together manifest as a narration which cannot be achieved without the base of its monstration that can only be acquired through filmic medium and proper way of recording/shooting through operations of signification : camera for cinematography(photography) for visuals (Mise-en-Scene,Shots), editing for Sequencing; and Microphone for audio recording (ambience/dubbing) of dialogues, together working for a common cause- narration or authorial expression. In this sense, the cinema seems to have an exemplary value for narratology as a whole because, unlike verbal stories, in the cinema it is relatively difficult to make invisible the presence of the primary instance, which is the grand image-maker, the mega-narrator, by interposing a secondary one(Miller and Stam;ed,2004:54). This shows the medium of the film in its nature has the ability of possessing the practice without which has no meaning and purpose.

Which also presuming certain demand from the skills who are ought to operate, of the signification. The operation of signification which becomes part of this certain practice that is at the first stage of filmic narration-monstration where ,the implicit fictional narrator, is playing vital role in story-telling before the actual story(primary narration) is being told. This allows various combinations between narrative levels, much more complex than in literature, and enables the double narrative to be completely manifest.Thus film narratology is very sensitive to the hierarchization of these different instances(Miller and Stam;ed,2004:54) which are finally the essential products of filmic medium which has been captured or acquired or extracted with pre-filtered articulations in a peculiar method to create certain discursive conditions within the authorial fictional world that may or may not correspond to the authorial expression, simultaneously, constructing a para-narrative where the implicit fictional narrator speaks that to from at the stage of manstration-while shooting Frames and Shots -usually by cinematographer or director of photography.

And also the sound devices which were, being part of narratology, used for both Background Music and Dialogues-the intensity and tone of the sound and in a particular context that could change the perception about the on-screen character-by imposing a meaning. Second stage, in narration, the way of sequencing the shots (editing) makes coordination for re-grouping the filmic narratives along with sound and music for common pursuit of primary narration which is authorial expression...



References:


--Carroll, Noel.(2009). “Narrative.” In The Routledge companion to philosophy and Film, Ed.Paisley Livingston and Carl Plantinga.Oxon and New York: Routledge.


--Currie,G.(1995).Image and Mind, Cambridge and New York: Cambridge University Press.


-- Kania,A.(2005). “Against the Ubiquity of Fictional Narrators”, Journal of Aesthetics and Art Criticism.63:47-54.


-- Carroll,N.(2006) “Film Narrative: Introduction”, in N.Carroll and J.Choi(eds), Philosophy of Film and Motion Pictures, Malden,M.A:Blackwell.


--Levinson,J.(1996) “Film Music and Narrative Agency”, in D.Bordwell and N.Carroll(eds) Post-theory:Reconstructing Film Studies, Madison: University of Wisconsin Press.


--Wilson,G.(2006) “Le Grand Imagier Steps Out: On the Primitive Basis of Film Narration”, in N.Carroll and J.Choi(eds) The Philosophy of Film and Motion Pictures, Malden,M.A:Blackwell.


--Wilson,G.(2007) “Elusive Narrators in Fiction and Film”, Philosophical Studies,135:73-88.

--Sweeney,Kevin.W.(2009). “Medium”, In The Routledge companion to Philosophy and Film, Ed. Paisley Livingston and Carl Platinga. Oxon and New York:Routledge.

--Benveniste,Emile.(1966). Problèmes de linguistique générale, vol.I.Paris:Gallimard.

--Gaudreault,André.(1988). Du Littéraire au filmique: système du récit. Paris/Québec: Méridiens Klincksieck/Presses de I'Université Laval. Reissued at Armand Colin(Paris)1999.
-----and François Jost.(1990). Le Récit cinématographique. Paris: Nathan.


--Jost, François.(1983). “Narration(s):en deçà et au-delà”. Communications 38, “Enonciation et cinéma.”

--Kerbrat-Orecchioni, Catherine. (1980). L' Enonciation: de la subjectivité dans le langage. Paris: Armand Colin.

--Laffay,Albert.(1964). Logique du cinéma. Paris:Masson.

--Slama-Cazacu,Tatiana.(1961) Langage et contexte. Paris: Mouton.

--Bordwell,David.(1985). Narration in the Fiction Film. Madison: University of Wisconsin Press.

--Bazin, André. (1981). Qu'est-ce que le cinéma? Paris:Le Cerf.

--Casetti. Francesco. (1990). D'un regard l'autre: le film et son spectator. Lyon: Presses Universitaires de Lyon.

--Metz, Christian. (1988) “L' Enonciation impersonnelle, ou le site du film.” Vertigo 1.
-----------.(1991). L' Enonciation impersonnelle. ou le site du film. Paris: Méridiens Klincksieck.

-- Gaudreault, André and Jost, François. (2004). “Enunciation and Narration”,
In A Companion to Film Theory. (Ed.) Toby Miller and Robert Stam. Malden, M.A. and Oxford: Blackwell Publishing Ltd.




Acknowledgement for using ohotos:

 Twentieth Century Fox Studios
 Producer and Director: 127 hours




Website:

Courtesy for Photos:


-www.google.com/images/

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Thursday, January 20, 2011

TERM PAPER SUBMITTED

for

Ph.D (RESEARCH METHODOLOGY)
semester-I


Topic:
Shopping Malls in Hyderabad : A Visual Perspective



Authored & Submitted by:
G.NARSING RAO
Ph.D Participant


Department of Film Studies & Visual Communication
The English and Foreign Languages University
Hydrabad.
2010-11


Shopping Malls in Hyderabad : A Visual Perspective


" A whole history remains to be written of 'Spaces' which would at
the same time be the history of Powers "
-- Michel Foucault (1980:149)



This is the study which was taken out of my passion to express my observation which almost nearing about four years of my study of different shopping malls in Hydherabad and Secunderabad. It was my long held notion to know about the shopping mall concept where as there is anyway a huge spread of commercial activity through different shopping establishments in around the city since centuries. The gradual development in state is always being the crucial aspect which actually making impetus to promote this new phenomenon in commerce which was almost went to a saturated stage in developed nations.

The Globalization process is key phenomenon which made our rulers in escapable from its acceptence whether there is any international pressures are not in a context of globalization which became a quintessential phenomenon. One of the major elements for mushrooming shopping malls in the city can be traced to urbanization in any country which is not only a manifestation of the development and wealth creation of any nation but also indicates the growing aspirations of people simultaneouly. Globalization encompasses many things : the international flow of ideas and knowledge ,the sharing of culture,global civil society,and global environmental movement.(Stiglitz 2006:4)In any country the per capita income and increase in Gross Domestic Production(GDP) ratio manifest the growing income levels as well as elevation in standards of living which inderctly points to increase in Purchasing capacity also.The grate hope of globalization is that it will raise living standards throughout the world:giving poor countries access to to overseas market allow in Foreign Investment,that will make new products at cheaper price.(Stiglitz 2006:04) One side, the GDP making our country to attract new invesment either Foreign Direct Investment(FDI) or Domestic Investment in bringing about changes in strutural modification in State Economic policies as well as creating a conducive atmosphere to sustain that environment through out. This rapid growth makes any state or people to promulgate new laws in order to continuance of these legal frame work. This entire phenomenon occurred through out the world which we couldn't escape. During 90's our new economoc policies were intiated in the country which still being continued and intensified further through different phases in the name of structural reforms.
In this context we have to see the impact of our developments, as above said, how it took shape and had impact on our hyderabad city life. It is not just income—even the income of average individual—that matters but overall standards of living.
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Development is typically accompained by Urbanization,(Stiglitz 2006:46) here, the main aspect being the rise in economic activity and financial position which was not due to our state efforts alone instead we have to measure in a global scenario where our policy makers ought to adopt such policies in which the concern cities,including Hyderabad,went throuhg a devastating change and paving a way to new constructions and architectural innovations compelled by both global financial inflows into our markets and thriving to meeting up the tastes of growing niche consumer's high standards in terms of consumption in an international market ambience. In attracting consumers to shopping Malls, there are certain factors involves in not only to promote,market their products but also to adopt such techniques to retaining the customer base towards re-enticing them to the same shopping Malls in order to increase sales besides bringing in the “brand” values to the place where the products are being exhibited/marketed until gets its utility or consumption. The reason behind this assumption can be market scenario where the economics interests also often takes precedence over cultural identity.Most people put enarmous value on their heritage,their language,and their sense of cultural identity.(Stiglitz 2006:129) We have to consider that a shopping Mall is a non-living entitiy which gets its life through its occupants in a geophysical location consisting peculiar cultural identities and where the thrust concerns for companies and marketing promoters would eventually becomes evident in fulfilling in above said “desires” thoroughly in such atmosphere which meant to satisfy not just the marketing companies or promoters but also to the consumers,who are ought to be at receiving end, for whom the entire gamut is being prepared and churned out, while satisfying their “consumer will.” when we are using the word the “consumer will” it propogates the underlying psychologial aspects of human being because any customer is human being first ,whom we call a customer in commercial sense -a person having capacity to buy products/services in order to fulfill his/her needs. Since being a human being has psychological traits which drives towards mediated product or places where they can not only find satisfaction but also utilize it towards gratifying their personal desires or needs which were may or not at all concerned in the product/service itself.
Any city which being prepared for a massive transformation in a globalization process or we may call it as rapidly developing city should meet certain perceivable precursers which serves not only to consumers alone but also has its pupose for commercial entities in relation to its business strategies and commercial viabilities comes across different cultural spheres. Here we can compare this ways of devastating changes to New York city during its rapid developmental statges which dwelled into a urbanized global hub for international trade at the cost of its early local essential image and purpose. Which manifested in the rise of buliding heights or called Skylines in a limited spaces to accomodate more people in this we can compare Shopping Malls may not be Skylines yet imitates the nature of them in accomodating more business estblishments within a limited space at one place.
3
The restructuring of New York's urban environment (in the late nineteenth and early twentieth centuries) was not just a skyline. The land mark towers...were rarely of any functional use to their corporate builders...the only justification was entireprise visibility on the urban space [their logic was the] establishment of a physical presence for an unmaterial business, such as Insurance,and the assertion of an individual ego.(Fenske and Holdsworth,1992:154) There should be similar precedences may occur in manifesting the developmental strategies while designing the land scape for any city or urban planning sometime beyond State control. For instance, globalization has unleashed market forces that by themselves are so strong that governments,especially in the developing world,often cannot control them.(Stiglitz 2006:20) Shopping Malls could not stay beyond this evolving urbanization because the globalization and urbanization are key aspects which give birth to them.Shopping Malls and the space it provides usually constructed in one place having multi-storeyed spaces to accommodate more consumers while satisfying them besides making those place economically viable for its builders. Given the financial realities of a profit-driven market in land,there was obvious logic in concentrating people vertically in tall buildings on a small lot.(King 2004:6) Which not only saves on economic front also profitable along with fulfilling all global cultural standards which meant for itself.
In the context of Globalization and Global culture We have to know first what made our policy makers to concentrate on such a phenomenon, which is global in nature but intended to serve local interests. In most cases to take such a phenomenal transformation there should have been a context in which the change occurred.
As for as the Hyderabad city is concerned, not only State initiatives which aimed at giving impetus towards change but also other crucial factors such as Global culture spread across the nation states in order to find its way in every corner of the world. Here the role of globalization cannot be denied as it has reached a stage hardly to call it as globalization instead being named even as Glocalization being its nature to adopt local cultures, traditions, customs in it by which offering a new identity which is being, completely new cultural system or system of culture,emerging from the diffusin of cultual values,beliefs,and practices world wide and which taken on new attributes,and becomes transformed in the process(Hexham,I. and Poewe,K. 1997) which may be seen as part of global culture. In this context we have to understand what Globalization and Global culture is and how it can be related to our present understanding of widespread phenomenon of Shopping Malls across the city and the functioning and impact of its constituent sub-cultural elements associated with it. Here, we have to go little deep into the functional limitations of Global culture and its semantic association with Signs, Cultural practices, Internationalization of localities: development of any city can be measured in terms of its wide spread accessibility towards global phenomenon which allows it to bring in the new globally available techniques and practices because ‘global culture’ often means the discovery of something, either ‘at home’ or in a place one is not familiar with, which, when experienced for the first few times, is not expected to be there .(King 2004 : 30)
4
This confirms that something new coming into our market denotes a new phenomenon which is global in nature and has been accessible to practice. Most of us will always live locally in our own Communities,States,Countries. But globalization has meant that we are, at the same time, part of global community.(Stiglitz 2006:22) This reference can be applied to Hyderabad city and its increase in global image and by encrypting into it the world-class infrastructural diamonds either through market shield or State sponsored constructions. If we accept that globalization as a global phenomenon that creates a place which ‘global’ in nature, also have to accept that its constituent sub-cultural elements also will be accompany with it—such as—Architecture, Design, Scattering of visual images, Food habits, Visible spaces, Corporation’s image perspectives and its semiotically encoded meanings entering into our daily lives which may lead to transformation and instigate to rethink, moreover, leading towards reconceptualization of our very previous notions. It is also a ‘worldly globe’ where nations, cities, corporations and human subject—as well as transnational and global institutions—vie with each other, in a very tangible way, to display and represent themselves on the politically and economically uneven territorial surface of the globe. They do this in carefully selected, visible places, and in sheer size of corporations reflected, for example, in the size of their office building as well as semiotically coded clothing of architectural design. (Robertson 1992) While discussing about visual aspects and its relations to the construction of Shopping Malls and its design elements—the way it has been designed to elevate the corporate ‘images’ of the construction company or its associated partners who actually being the corporate firms for whom the ‘visual spaces’ being created/constructed through Shopping Malls.The role of creative brains in designing the visual spaces for global corporates in Shopping Malls seems crucial which actually speaks beyond its space and purpose. Here we have to interpret the way in, King.A.D., argues:

I take the production of architecture and the built environment more generally not
simply as ‘one’ way of thinking about signs of modernity in the city, the nation,
and different discursively constructed worlds—a ‘plurality’ of competing,
complementary and overlapping symbolic and spatial orders—but ‘the’ most
important material and visual realm in which this competition takes place.
(2004:3)
The constructions of Shopping Malls: also construction of spaces, which denotes a material benefit, in general, actually, connotes the very globalized phenomenon. Which induces a psychological construction of a culture, a national image, an empirical global presence, where people not just see but also participate in an ‘exotic’ environment along with its subcultural practices per do. As I said shopping Malls not just meant for providing a place where consumers can buy things they wants to, also a ‘visual’ material construction through ‘specific’ architectural clothing having certain tastes and concerns which emanates as a result of the globalization and its constructed global cultural practices which may dominate in designing the visual spaces and look-and-feel of the Shopping Malls also, simultaneously, serves the purpose of connotative meaning construction practice of a global phenomena—global culture. In this sense, visual spaces in Shopping Malls not just providing space for economy it is also, however, a material world, a world of interactive symbolic discourse and gesture which operates through an ‘economy of signs and spaces’. Which may comment, politically, of something beyond to its very core purpose— selling/buying. (Lash.S. and Urry.J. 1994)
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Here, we have confirmation of the argument that social and economic functions are constantly thought of through the images of existing building types (Frank and Schneekloth 1994) and ones developed in particular places, particular times, and within particular modes of production. (King 2004) We have to see, in this context, the mushrooming of Shopping Malls not just as an economical resultant but also to crosscheck the very phenomenon as a product spatially constructed to satisfy the very demand created by us in order to experience the world ‘image’ at one place as was consistently being propagated and educating through different mediums through which the cultural outcomes of different people from various (but not all) parts of the world which, through processes of migration, electronic communication, etc. come to be represented in a single place .(Olwig 1993; Works 1993) This processes were continuing for decades mediating between the sellers and buyers as if how to access and achieve the world image –empirically and emotionally--at home which in turn may replace our vicinity into a Global market place. If we (State) had not taken the due safeguards, may, in future we have to rethink about ‘ours’ while living in a global at home. The dynamics of Space construction The main aspects that makes interest studying the construction of any material space such
as the Shoppin Mall one should be considered what are the crucial elements which actually contitutes the building through certain processes. Because every field of study has its own unique advantages in suggesting the very form and content it shaping its reality. We know that civil construction which laids down the approved scientific measurements to be followed in sustaining housing standards before and after the construction of the Shopping Mall. There are somany theries regarding the design and aesthetics practices which goes through the construction and after. We have to see separately each aspect in this regard. There are other dynamics works within and outside of the Shopping Mall. Because Shopping malls have become a sign of urbanity within a specific geo-physical cultural phenomenon.
Usually we are seeing here as part of global culture through globalization process. Any material construction,such as Shopping Mall,should possess global qualities in order to sustain its living interests in a global cultual context by replicating it consequential effects. When we look at theoritcal aspects af a Shopping Mall also looking at the designing and aesthetic practices adopted by the construction companies or promoting firms for their commercial interests. Generally they tend to seek help from the countries,mostly from where the Shopping Malls culture has reached to a saturated stage, while intiating the same in india or particularly in Hyderabad city. The sound practices are observed in terms of height ,design, atmosphere created in and around the Shopping Malls while maintaining international standards in enticing consumers at the same time 'communicating' beyond itself as part of global culture.






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Here, we have to consider the role of architectuer in creating the sense of urbane while excerting the notion of globality and reiterating the self identity.Every touching experience of architecture is multi-sensory: qualities of matter,space, and scale are measured equally by the eye, ear,skin, tongue, skeleton and muscle. Architecture strengthens the existential experience, one’s sense of being in the world, essentially giving rise to a strengthened experience of self.(Juhani 2005:28) Every city tend to take a shape as development takes place: the roads, raliway stations, public places,commercial establishments, in shaping the place. Urbanization needs to be seen in difference because its impact has the phenomenal effect on long term on a geophysical location and its vicinities. How people react to those effects somtime needs to know the place or location which has been designed, as an urban city usually designed with a specific sensory motive, in which people live experience themselve and react to the context for which it has been conceptualized.Urban theorists such as Lynch, have spoken of the ‘‘sensory city’’ as the heart of the lived experience,(Lynch 1981) while in other disciplines, including urban psychology and urban geography, phenomenological approaches have reinforced the sensory elements in shaping environmental perceptions and place.(Tuan 1977 and Porteous 1990) which usually represents the urban planning and the elements involved in its process of making a city.
Globalization has pressurized the local acrchitects to adopt global design and aesthetics in making a city: Shopping Malls. The uniqueness the Shopping Malls has is to be located at a 'certain' location in an urban environment. The differentiation made by the land mark public places such as Shopping Malls, may have been recognized as the thumbing sign of urban environment because the prerequisites demanded by the city to stand apart from local context and also creates an exotic outlook which is special in itself and being expressed of an urban psychology through architectural signification. As nodes and landmarks, public spaces have long since been at the centre of the city—through time viewed as a means by which to navigate through the city, as connections between buildings,(Bentley,Alcock,Murrain,McGlynn and Smith 1985) as residual spaces left behind by the socio-spatial fragmentation of the city,(Sennett 1994) If Shopping Malls are seen as conneting buildings between themselves which are mostly consists similarities, as shopping Malls per see, except its perceiveed sensory characteristics in its architecture and spatial construction which seems to be aimed at consumptive prerequirements of global cultural identities. As Pallasmaa rightly notes, that different sensorial attributes have been emphasized by different architects in their work—the visual encounters withLe Corbusier or the muscular and haptic dimensions of Alvar Aalto are cited as examples. But while espousing a more multi-sensorial architecture that gives spaces a ‘‘sense of place’’ and creates the embodied existential metaphors which lead to our self-identity, he, like Gutheim earlier, does not centrally engage with deeper questions of whose notions of sense and space should be incorporated and how such space should be represented.(Rogerson and Rice 2009 :144 ) Here, the most important factors which are considered for in any architecture that sombody's notions are playing crucial role in designing the Shopping Malls and construction of its Spaces.
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Usually,or even tradionally we know that architecture is a base from where the entire gamut of the concept called Shopping Mall starts. Without considering the importance and legitimacy of the study of Architecture and its pivotal participation concerned one cannot understand its allied dynamics of constructing a 'space' for any specific function or aesthetic expression. Before going into the explanation of the architectural dynamics playing in constructing the space in around the location,it is better to know about the 'Architecture' itself. Here, Aldo Rossi's interpretation regarding the city may useful, as he says:

“ Withtout here outlining such an overall frame of reference for the history
the study of the city, we can note that two major systems exists: One that
considers the city as the product of the generative-functional systems of
its architecture and thus of urban spaces, and one that considers it as a
spatial structure. In the first city is derived from an analysis of political,
social, and economic systems and is treated from the view point of these
disciplines; the second belongs more to architecture and geography. “ (1984:23)

Architecture gives us a broader frame work which gives not just impetus acquired but also the contribution of its theoritical assumptions made, and followed by its practitioners as tradition, will emerge to simplify our understanding of space construction and revealing aesthetic elements. I use the term architecture in a positive and pragmatic sense,as a creation inseperable from civilized life and society in which it is manifested. By nature it is collective.(Rossi 1984:21) any architecture should reflect the social life and the order being followed for times. When the city,like Hyderabad, is under massive transformation it also be replicated through its socially functioning elements such as business establishments or Shopping Malls which usually locate at a particular place with a typical space construction. History of the architecture or architects role in shaping up any City's land scape and its aesthetic outlook can be traced back to ancient time; for this case; Hyderabd city was founded around an architectural memorial built for thousands of people who died in a Plague epedemic, which eventually led then emperor Md.Quili Qutub Shah to come up with a memorial building called Charminar in 1591.A.D. Which is now a landmark synonimous with the name Hyderabad City.

Architecture came into being along with the first traces of the city; it is deeply rooted in the formation of civilization and is a permanent,universal,and necessary artifact.(Rossi 1984:21) Any architecture has certain qualities in its execution of Space construction and Form for a specific function. When we observe Shopping Malls in this context, we tend to look at its fuctionality rather than it as an artifact(here an artefact is work of art which manifests and contibutes to the idea of a city to be remembered or to be experienced through its functional elements and ability in any given context.)If we think architecute as an artifact contributing to the idea of a city,this indirectly pointing to such establishment which were distinct itself in a city atmosphere in the context of urbanization taking place in the process of globalization.
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The mushrooming Shopping Malls may perfectly match with this notion of making of a city to be seen and experienced. By architecture of the city we mean two different things: first, the city seen as a gigantic man-made object, a work of engineering and architecture that is large and complex and growing over time; second, certain more limited but still crucial aspects of the city, namely urban artifacts,which like city itself are characterized by their own history and thus by their own form.(Rossi 1984:29) When shopping Malls are there, which as a material construction for a specific function, the role of architects and designers are obvious. The role of architecture and aesthetic elements has some sort of peculiarities in shaping the purposes of Shopping Malls both in making the shopping area a palce of a distinct itself as an 'indepenent' construction to be matching the ideal of a city in making in the context of globalization, as said above, and meeting the functional standards through constructing and designing of its Space to be a viable material object in executing its purposes of an economic activity and profit making. Here the profitmaking and economic vialibity is a dependent factor on the scale of experience of its occupants and capacity to impress upon the psychology of them. Usually, any Building, Monument or Visual structure, has its own target audience for whom the construction is being aimed at. The role of designing and spatial elements in architecture has vital role to play in enticing its target audience.Any architect usually should keeps in mind while creating,designing the building as an urban artifact in order to bringing in the shape of his prefixed ideas into reality to match with its fuctionality and also in perpetuating intended aesthetic intention and architectural integrity; here in this case we take Shopping Malls. Aesthetic intention and the creation of better surroundings for life are the two permanent characteristics of architecture. These aspects emerge from any significant attempt to explain the city as a human creation.(Rossi 1984:21)
Now, we look at the internal architectural aspects of urban artifacts such as Shopping Malls which is not just being an organ of social activity,independent of this, certain facts regarding the Shopping Malls itself makes a good study. The main aim of my study is to look into deeper aesthetic intentions, at the visual as well as spatial aspects, which actually constitutes and constructs the concept called Shopping Malls. Studying the visual aspects of The Shopping Mall is not just in general sense,rather, to explore the visual splendour of them in order to know the contribution of visual part in its success in attracting more number of consumers everyday which may have been the resultant effect in new inceptions of Shopping Malls in and around of Hyderbad city.
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Visuality of Malls:

The term Visibility refers to the 'ability to see' or 'been seen' which is in front of our eyes. This clearly indiactes what we see any visible object in front of us and the way we react to it. Broadly, here, how a person can see the Shopping Mall and what he perceives then and after. If Visibility to happen, we have to be there and to be experienced the location or be part of the space which creates an impression what have been constructed either in customers's mind or in its ambience.To create an environment, architects have to consider the orientation in which the space is being used. By aiding orientation, furnishing the relative location of self & other objects (a condition which has emotional as well as practical connotations)(Lynch 1959)

Constructing the sense of modernity
Modernty has specific meaning in post-modern scenario where it give us some new insights regarding what modernity is. Here, Fredric Jameson, remark may be useful in understanding how modernity works:
In his ‘architectural conversation’with Michael Speaks, Jameson simplistically declares his position:My idea on the postmodern is, first and foremost, that the aesthetics of this period and the forms it projects have to be seen in terms of a whole mode of production and not merely as a kind of style: one that has to do with more complete modernization and with the elimination of those older enclaves of historical difference that correspond to older kinds of agriculture and older modes of life.(1992:32)

This indirectly implies that any new invention or discovery leads to a change which usually erodes the older forms which constitute the difference when compared with new one in given historical context of different production modes. This change is usually accepted by the people in their daily live as it was evolved in a participatory productive context which is not unrelated them. We can refer the process of constructing a space in a Shopping Mall as a production of skilled people involved towards a commom goal which also a natrue of discovery of new space that was not there earlier. This refer to producing new in a productive context,as Jameson said,by eroding older forms of a practice to make a difference in terms of innovative aesthetics and forms. Here the role of architects makes crucial in innovation or creation of a new space in a given location for a specfic function. While before go into the explanation of the role played by Aesthetics,Forms and Spaces in constructing the meaning of modernity towards the very purposes of a building structure such as a Shopping Mall in a city through globalization processes, have to look at its different elements.When the relation of an architecture with the location or building becomes inseparable that will implicate a larger goals behind its inceptions and the functions.
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The relationship between a collective artifact ,which is necessary an urban artifact, and the individual who proposes and single-handedly realize it can only be understood through a study of the technics by which the artifact is manifested.(Rossi 1984:113) This assertains that the person(s) or an organization which is intiating the construction of a building structure or a Shopping Mall should have to manifest their cultural aspiratons or ideas through applying “technics” to the form of a Shopping Mall : either by an architect who gives to building their (owners or organizations) ideas and cultural aspirations or architects have to take an independent position on this. When we looking at “technics “ as paramount principle which plays pivotal role in as construction of a building's Aesthetics, Form and Spaces, we have to see that , is there any definition which could amply fit into this category for further consideration of our study which in some sense involves the role and capability of functionalism in the processess of modernity through architecture.

The dictionary defines “technics” ( Italian technica) as “ the study of principles of an art or of the arts in general,especially practical arts”( Webster's New Twentieth Century dictionary,unabridged,2d ed)( Rossi 1984: 112)

There are many different technics; one of them is architecture,(Rossi 1984:113) being this the emphasize is given to find out different technics adopted by different architects in designing Shopping Malls in hyderabad through which we can see the assumptions of architecture applied to a global phenomenon. In architecture, the role of Aesthetics, Form and Space are crucial. And also to analyse the relation between the functionalism of a building independent of its spatial aesthetics. While analysing the spatial dementions such as the construction of aesthetcs,Forms and Space in a Shopping Mall, inderectly we are pointing to the principles of it which may give an impetus to the involvement and dessemination of various semantic meanings to prompt for a wide variety of discussions in visual and cultural studies. As earlier we have noted that urbanisation gives impetus to a change in the look and feel of a city to be remembered as an image or as a cultural and historical conception. Which manifests the collective nature while maintaining the individual expressive stance. In speaking of the constitution of an artifact and its memory, I'am thinking of these problems (urban ecology urban and psychology) in terms of their collective nature; they pertain to the city,and then to its collective citizenry.( Rossi 1984:113) Now, in this context we have to analyse the Spatial dimention and its role in constructing the meaning for a function through aesthetic aspects in a given global context. To mantain the academic impartiality here I am not taking any Shopping Mall exclusively in Hyderabad but may be using their image in the degree of its composition style for my analytical requirement where ever it is necessary.
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Aeshtetics, Form and Space construction

Most of Shopping Malls replicates the taste for cultural aspirations for both the niche urban consumers as well as common commuter. The appearance of Shopping Mall in a peculiar location also works as a referent point to the construction of it. We can find some sort of symbolism involved in enticing consumers to Shopping Malls. Architects aimed to symbolise the construction of its space both exterior and interior in order to maintain balance between its function and form in a larger context. The nature of symbolism usually manifests through archtecture that justifies the urbanity and cultural ambition aligning with functionality. The symbol of the sphere thus can sum up an architecture and its principles, at the same time, it can be the very condition for its being constructed.( Rossi 1984:114-115)

As termed by Akman, Ozlem:
In our contemporary discourse, the term “aesthetics” (also written as “esthetics”) has come to possess different meanings (Townsend 1997) or combinations of meanings. The first meaning extends to all forms of sensory experiences relating to arts, painting, and other visual forms,including crafts as well as music and other performing arts (Holbrook and Zirlin 1985; Schroeder and Borgerson 2002). Second, it includes sensory experiences concerning everyday objects(Forty [1986] 1995). Third, it refers to a wide range of conceptual categories that define aesthetics such as form and expression, harmony and order, symbolism and imagery, beauty, taste, and feelings (Carroll 2001).

The symbolism mostly seen in exteriors of ShoppingMalls which actually plays very prominent role in disseminating the sign which constitute as an urban artifact at first place, and using aesthetic appeal ot its expression of “urbanity” in second place, towards a goal of economic activity which is its essential fuctianality. For to think of symblolism solely in terms of how a particular symbol actually served an event is simply a functionalist position.(Rossi 1984: 114) Shopping Malls have not been as just symbol of an expression of an urbane artifact, also serves the need to satisfy to allocate the space optimally to its functionality. Some time it leads to modify or even call compramise on the aesthetic and design elements. Any spatial construction usually involves the reference points against which the visibility takes place. The exterior of Shopping Mall is primary aspect in not only making a sense of place and the environment but also enticing consumers to enter into it. Architects generally try to design exteriors against any referent points, such as the background or surroundings of a Shopping Mall area. Because the aeshtetic outlook can be realised in a referent local context.
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As kevin Lynch points out :
“...the basic elements of visibility in the city may be classified as Lines; Lines – these
are the linear reference elements, experienced & conserved as a sequence of visual
events.
( Lycnh 1959)

Every line in the city can be seen as a basic element called “street” or “paths” on which entire city is being build either physically or in a mental map. These lines generally be as lines of movement through which observer organizes the entire city from a coordinate axis. In modern city, this appers to be one of the most important elements of all. While architects keeps in mind the direction from which the observer moving across in which referal point; whether in a complex network of lines or in a simple continuous line or what is the location's importance in the city land scape in an economic and cutual compositions.Networks or sets of retained relationships rather than individual paths, can operate over much larger & more complex areas. They have an obvious practical orientation significance, but often lack emotional power if they are divorced from more tangible reference devices. They may be useful either because they have: directional consistency or topological regularity or regular interspacing, or any combination of these, (the regular grids have all three).(Lynch 1956) Architects also notes the surroundings as tangible referent device where the kind of observers ( may seen as potential customers) moving and comparing their perceptual difference with other spatial referent device with the present, which leads to a recognition with an impression through experience of the sphere or spatial environment of a Shopping Mall. The economical status and attitude of moving observers plays pivotal role in establishing cultural connectedness with Space and the location. When observers are moving along a line may have to think of their positon,such as right or left to the path, while observing any space unless may not be viable to access easily in a traffic controlled regime. These makes decisive role in accessing to any visual space or environment at any given location or context within a city geographical position.These lines may have a sense of direction, which comes from some progressive sequence of events along the line, or from the importance of origin or destination, or from a directed character in the traffic, or from visible differences between the two sides of the channel. This quality adds greatly to the orienting power of the line.(Lynch 1959)
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Photo:1
GVK ONE, Shopping Mall located on directional simple line which connects different referal points on a line, has simple transparent exterior which concentrates on radial spatial dimension to make most of its space inside the Malland to suit its curved space exterior line. Aeshetics dominated by line of traffic.
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The main aim of recognition of a shopping Mall or positing in a strong mental realm of the observers requires the very impressive symbolic visible gesture through archictectural or spatial construction. This is dependent on the line what it confers in at a given moving referral points in specific geographical land scape in the city. The position and the impression of the Space sometimes dominates the architecture as if how to design and what kind of environment be created and exteriority to be adopted to Shopping Malls. The line may also be able to confer a sense of position along its length, as from a differentiated sequence of parts; or from modulations of direction or spatial form or use; or from continuous gradients {Thus there is the sense of “half-way” or “soon” or “gone past.”}of these qualities. Such by name effects also strengthen the basic unity of the line, by giving it a “melodic” form when observed in movement.(Lynch 1959)







Photo: 2.
Exterior of Shopper's Stop at begumpet located on a sinlge referent device which has simple aesthetic visibility.
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When observers moving on a networked lines and paths in a direction connected through small constructed spaces, he has to under go certain confusion as far as the continuing similar complexities of spaces are encountered. In such context architects usaully try to give the spaces of Shopping Malls a sense of compelling form to stand out dinstictively among resistant complexities and similarities. Here, the construction of spatial environment needs more aesthetic compositonal tecnniques rather usual ones. Spaces are made apparent by surface patterns (texture,color, light gradients); by light & shadow; patterns of motion; sounds, by touch & by kinesthetic experience; by visual transparencies, overlappings & perspective. To the degree that they are articulate & have compelling form, they are powerful reference & recognition features: at least as strong as the intense line of movement.(Lynch 1959)



Photo:3
Hyderabad Central Shopping Mall,Punjagutta, on networked lines. Which requires more aesthetic compellation to achieve the indented effect through specific exterior design. As the centre is lacated in a chaotic environment of crossed roads in city's heart space.
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The visuality of any Shopping in Hyderabad city mostly are space dominated not just in their space construction but also the interiors are being designed so. The surroundings if we compare between we can know.
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Shopping Malls as Visual Devices

GVK ONE : A Case

GVK ONE Mall to seems indifferent to other in terms of space construction for both exterior and interior. Most of its exterior created through interior with the partitioned glass wall which connects both.The shopping area being made possible between the central plan space and its glass partitioned periphery.Here, the Form and Function can be seen “concomitant” in delivering the result. Form is decided by the organizational demand and the operational function which is a result of necessity in Shopping Malls.'I am inclined to believe that the way a particular function operates does not change; or changes only by necessity, and that the mediation between functional and organizational demand can occur only through form'( Rossi 1984:118) one of the major reason in skeleton form in designing the architecture for GVK ONE mall, is the consideration for creating optimum space in curvicular radial space which located at high altitude compared with other shopping malls in the city. This contextual aspects along with economic status of surrounding niche customer base might have compelled to adopt 'modern outlook' in this arhcitectural work. GVK ONE Shopping Mall looks modern in its outlook through skeleton form which usually gives transparent view for both insiders and out siders simulaneously creating space for optimum use for organizational demand. Another interesting feature at its exterior is not concentrated for advertising unless otherwise required. Generally, skeleton form gives us inside-out look of its hidden structures such as pillars,floor, base be transparent to the outsiders as its name suggest. The glass transparent walls as exterior walls supports in providing inside-look-out and allowing light to surpass inside while providing meaningful space even in a congestive location on hill area such as Banjara hills. Its design mostly shows the dependence on the space available and demands to use optimum.


Photo:4 Photo:5
The exterirors of GVK ONE Mall on a hill top area in a radial design with skeleton form
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As for as interior is concerned the ramaining area at centre of the building left open for aesthetic applications. Because the open space left out due to the parallel walls: inside entrance and exterior walls created space for shops and for their displays.

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The architects skill in creating such a space seems at the compramise of exterior aesthetic beauty for any Shopping Mall. To avoid that , only shopping area does not makes sense in enticing or entertaining the customers. Here the space left open at central plan has been maintained for avoiding the suffocating experience which would have had on the customers if they had only to shop at indifferenciated exterior and interior shopping space. The creation or instilling the idea of a modern Shopping Mall which is an urban artifact and resembling a city in itself, has been achieved through the space left open at the central plan and used for such creation of other semiotics the shopping malls should posses. For the need to break the usual functionalist monotony ' I believe that we will not transcend functionalist until we recognize the importance of both form and the rational processess of architecture, seeing in form itself the capacity to embrace many different Values, Meanings, and Uses'(Rossi 1984: 118)

Photo:6
GVK ONE Mall during night; doesn't require additional lighting ouside in skeleton form architecture where the
glass walls are common for exterior and interior; economically aesthetic.
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The form of the GVK ONE being skelton and having been with transparent exterior glass wall is the potential for making aesthetic outlook during night with lighting glowing from inside of the shops to illumine entire Shopping Mall. Its purely economical that no additional lighting can be required simultaneously as the divergent lightings of different shops inside gives its convergent exterior a modern architecutral beauty to on goers or observers. This tendency arrives in the west during poor economic condition where the conservation of energy was a predominant phenomenon and was a challenge for then architects during 1950-60's. This architectural style has been replaced then 'plastic'-single crude or cube size square box style, and 'planar'-which is single or double storeyed building either horizontal or vertical linear spaced gaps requiring more space with little usage, forms of architecture usually required solid material in construction and more intention on aestheticity of the building involving huge amounts which also costs for additional interior and exteriror lighting. During economic recession the skeleton form was the best option in terms making its skletal nature into an affordable aesthetic formation in the style of the buildings as their was no restraint on the space requirement as it is the matter of surfacial change of a building based on its concrete pillars and flooring only.
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Here GVK ONE, seems perfectly used this architectural technique in its space construction. Another reason for adopting this form may be the very location where it is stationed. The road is a simple line with directed traffic flow in an ultra-urban residing area. The surroundings of niche customer base with city's modern cultural adaptaion which is main aspect for a sale of precious modern cultural commodities or services. Especially for brand product selling requires a modern architecture in which can reflect the present cultural trend that mostly preferred for. This potentiality and the niche customer base might have inflenced the architect in taking up the skeleton form keeping in view the economic affordability and the very location. This structure as an urban artifact reflect the notion in a sense that as if at a leading position of the race among Shopping Malls in reposing again how Hyderbad is being projected to outside world. The interior also designed as model of panopticon,where all entrances were placed besides each other and directed those entrances towards left out open space at central plan through out entire four storeyed floors prcoviding access to each other through elevators instead of staircase. The open space between the corridors were used for Visual Perception for observers or customers. The role of elevators provides observers the Textural, Motion perspective and Depth -in-Contour motion effects which constructs the visual perception through aesthetics in the visible fields. As Julian Beinart says in his study for the perception of individuals of urban land scape:

“Visual perception involves an active exploration of the surrounding world, and not merely its mechanical reading, as had been supposed by many previously. It requires of the individual to organize out of the myriads of light values that impinge on his retina, a coherence of planes, surfaces and spaces, which he then recognizes and understands as familiar objects. It allows him to perceive of objects in a spatial world, related to each other and to the perceiver in meaningful association.” (1956)

GVK ONE Mall, due to its spatial congestion outside and to overcome this, it has constructed its functionality through visually perceptual space towards its open place at central plan which impacts in creating not only the urbane atmosphere in customers mind also seem to carry that flow through out all floors accessed through moving elevators which were also predominant in perceiving and carrying out that flow from shop to shop until exit of Shopping Mall. In architectural language the open space seen as a central plan and shopping areas as periphery in the words of Rossi attributed to Andre Chastel:
"one also thinks in this connection of the discussion (which were only superficially typological) of the central plan in the humanist perion: “the function of the [central plan] building is double;it releases the soul as effectively as possible to its contemplative faculties and by this arrives a sort of therapeutic spirituality that exalts and purifies the spectators; yet the very sublimity of the work constitutes an act of adoration that attains a religious tone through its absolute beauty”.
(Wittkower 1949)
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The customers interests has been sustained through open left ouf space at the centre of the shopping mall(Central Plan) which is a predominant space created by the architect for the purpose of not only creating the identity to the place where it exists but also turnining the interior into a modern shopping environment on par with international standards against the perceived ambience conducive for observers in retaining the identity through out the duration of shopping. The structural aspects such as Floorings, Elevator's Positioning and operations actually plays pivotal role in constructing of an identity both mental as well as physical akin to the perceived visual field within the Shopping Mall. Stationary effects takes place in shops and mostly, the motion effects and contours happens at the open space at central plan.
As said above, the sensory image creation not only of Shopping Mall itself, simultaneously the Image of the city also been imbibed latently while experiencing the open space. The design of Elevators, the Restaurant, Elevators movement carrying customers,the handbags with a peculiar colours and designs in the hands of customers and the lighting and Occasional or Seasional marketing events, Artificial play grounds, Games parks and Shopping posters with different compositional styles... all together reflects that we are not just shopping that we have to, instead, the every visual perception of ongoing observers would result out of conscious or unconscious interaction with space which manifest through their peculiar behavior in a constructed environment such as Shopping Mall.The environment itself is not a stable form optically and is a continual process of physical transformation. It changes in terms of signals transmitted to the human eye with changing light values and it changes as the mobility of the individual changes. The environment, both the so-called natural and man-made constantly undergoes a growth change, a process of interaction of nature upon nature, nature upon man-made environment and man-made environment upon man-made environment.(Julian Beinart 1956) In this process every customer or observer be deceived as if there are experiencing a 'city' in the city called Hyderabad.

Photo:7 Photo:8
A fashion show ramp walk. A Golf Ground artificially created.
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One can say that the city itself is the collective memory of its people, and like memory it is associated with objects and places. The city is also locus of the collective memory. This relationship between the locus and the citizenry then becomes the city's prodominant image, both of architecture and of landscape, and as certain artifacts become part of its memory, new one emerge.(Rossi 1984:130)
Photo:9 Photo:10
A Place for cultural events also,at GVK ONE Refuelling countre for movie audience at INOX, in
GVK ONE
Photo:10


Open space decorated with seasonal festive ribbons at GVK ONE This implies that a Shopping malls also requires of the importance of city's image to reinforce in customers that could always be in their minds that connects through different places which makes what a city should have, particularly in a globalization context. How that image should be retained, perpetuate, and reinforce the idea of City in each and every turn of people's lives, has become a predominant aspect, particularly, of sustaining the interiors of a Shopping Mall which demands a peculiar man made environment for the purpose of Malls structural operation.
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Every customer or observer from the immediate sensory data he can build up for himself a hierarchy of groups of perceived elements, always with the purpose of defining his position in a visual world. As he moves in time, through this world, the unconscious structuring is related to the new perceived phenomena. The stimuli are compared, manipulated and resolved within the hierarchy, all with the purpose of coherence and understanding necessary for the successful survival of the individual. ( Julian Beinart 1956) and the visual stimuli produced through visual sensory organs,particualrly,in Shoppin Malls can be very pleasant because its intensity of myraids and cross visual and cultural perceptions are high as to create the mental image not only for the single visited purpose but to be permanent in memory that could evolve into a “Brand” for the Mall in order to bring back the customer to the Shopping Mall which is the final and formost logic of spatial dynamics which often starts working right from the conceptual and designing stage of architecture of a Shopping Mall before its birth.


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Articles:
- (2008) 'Deleuze and Guattari for Architects', Architectural Theory Review, 13: 1, 112 — 114
- Rogerson, Robert and Rice, Gareth(2009) 'Making Sense of Places', Architectural Theory Review, 14: 2,
142 — 155
- Arkaraprasertkul, Non (2009) 'On Fredric Jameson', Architectural Theory Review, 14: 1, 79 — 94
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